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From Satay to Shawarma: When Soft Power Tastes Really, Really Good
Cultural Intelligence
  •  
3 mins read

From Satay to Shawarma: When Soft Power Tastes Really, Really Good

How nasi goreng, sambal, and shawarma are quietly building bridges between the Gulf and ASEAN in ways diplomats only dream of.

After the Ballot, the Business: What Singapore’s 2025 General Election Means for SEA & MENA Investors
Market Moves
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2 min read

After the Ballot, the Business: What Singapore’s 2025 General Election Means for SEA & MENA Investors

Singapore’s General Election 2025 may not have sparked political surprises, but it has set the tone for serious business. With PAP’s continued dominance and PM Lawrence Wong at the helm, the city-state signals policy continuity, economic stability, and strategic foresight.

When Luxury Migrates: DAMAC, Dubai Ambition, and the New Currency of Southeast Asian Prestige
Market Moves
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4 min read

When Luxury Migrates: DAMAC, Dubai Ambition, and the New Currency of Southeast Asian Prestige

Dubai’s DAMAC Properties is expanding into Southeast Asia. Here’s what that move reveals about rising affluence, shifting aspirations, and the cultural currency of branded real estate.

The Quiet Winners and Losers of the Trump Trade War
Market Moves
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5 min read

The Quiet Winners and Losers of the Trump Trade War

While the Trump trade war rattled giants, MENA quietly rewrote its playbook—reshaping supply chains, energy flows, and diplomacy. Not the main character, but still very much in the story.

Why Malaysia Remains MENA’s Trusted First Stop in Southeast Asia’s Growth Story
Brand Playbook
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4 min read

Why Malaysia Remains MENA’s Trusted First Stop in Southeast Asia’s Growth Story

From halal economy leadership to regional market access, Malaysia offers Gulf capital a trusted bridge to ASEAN growth.

Trump’s 2025 Tariffs — Shockwaves Across Asia, and Why MENA Should Pay Attention
Market Moves
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3 min read

Trump’s 2025 Tariffs — Shockwaves Across Asia, and Why MENA Should Pay Attention

Trump’s 2025 tariffs are shaking up global trade, but Southeast Asia and MENA are turning disruption into opportunity — from supply chain pivots to strategic investments in tech and green energy. As trade routes realign, agile players in both regions are poised to capitalise on the next wave of global commerce.

Before We Talk Tariffs, Let’s Talk About Free Trade Agreements
Market Moves
  •  
4 min read

Before We Talk Tariffs, Let’s Talk About Free Trade Agreements

Before we jump into the noise of tariffs and trade wars, let’s step back and understand the foundations of global trade — Free Trade Agreements (FTAs). Why? Because every headline about tariffs is, in many ways, a reaction to the world built by FTAs.

Does MENA Really Need Southeast Asia? Not Exactly — But It Would Be Foolish To Ignore.
Market Moves
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3 min read

Does MENA Really Need Southeast Asia? Not Exactly — But It Would Be Foolish To Ignore.

MENA doesn’t need Southeast Asia — but it’s smarter with SEA in the playbook.

In the Crossfire of Trade Wars, MENA Eyes Singapore for Stability — and Strategy
Market Moves
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4 min read

In the Crossfire of Trade Wars, MENA Eyes Singapore for Stability — and Strategy

Explore how MENA investments are growing in Singapore and Southeast Asia, as trade tensions drive capital towards trusted, neutral hubs.

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand
Cultural Intelligence
  •  
4 min read

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand

Ramadan looks different in Southeast Asia and the Gulf. From luxury gifting in Dubai to community bazaars in Kuala Lumpur, learn how MENA brands can localise campaigns and connect with Southeast Asian audiences.

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