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Cultural Intelligence

From Satay to Shawarma: When Soft Power Tastes Really, Really Good
Cultural Intelligence
  •  
3 mins read

From Satay to Shawarma: When Soft Power Tastes Really, Really Good

How nasi goreng, sambal, and shawarma are quietly building bridges between the Gulf and ASEAN in ways diplomats only dream of.

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand
Cultural Intelligence
  •  
4 min read

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand

Ramadan looks different in Southeast Asia and the Gulf. From luxury gifting in Dubai to community bazaars in Kuala Lumpur, learn how MENA brands can localise campaigns and connect with Southeast Asian audiences.

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