Bayn Cultural Intelligence Team

Peeling back the layers of Southeast Asia’s cultural landscapes to reveal the values, behaviours, and nuances that shape everyday life. The Bayn Cultural Intelligence Team brings a human touch to data, helping brands build genuine, respectful connections.

Taqua Malik on Why Business in the Gulf Begins With Culture

Cultural Intelligence

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3 min

Taqua Malik on Why Business in the Gulf Begins With Culture

In our latest feature on Gulf–ASEAN Exchange, Taqua shares how missteps become million-dollar mistakes, what true belonging looks like, and why the future of global business will require cultural fluency alongside digital fluency.

From Satay to Shawarma: When Soft Power Tastes Really, Really Good

Cultural Intelligence

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3 mins read

From Satay to Shawarma: When Soft Power Tastes Really, Really Good

How nasi goreng, sambal, and shawarma are quietly building bridges between the Gulf and ASEAN in ways diplomats only dream of.

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand

Cultural Intelligence

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4 min read

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand

Ramadan looks different in Southeast Asia and the Gulf. From luxury gifting in Dubai to community bazaars in Kuala Lumpur, learn how MENA brands can localise campaigns and connect with Southeast Asian audiences.

Bayn Cultural Intelligence Team

Taqua Malik on Why Business in the Gulf Begins With Culture

From Satay to Shawarma: When Soft Power Tastes Really, Really Good

Ramadan in Southeast Asia vs. the Gulf: The Cultural Moments That Brands Need to Understand

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