Bite-size insights into Gulf–ASEAN trade, investment, and policy.
- Keeta is aggressively expanding into Brazil and the Gulf states (Kuwait, Qatar, UAE), consolidating its #2 position in Saudi Arabia’s food delivery market.
- Two Keeta entities are registered in Singapore, primarily as holding companies with no current operating activities; Singapore’s 2024 food delivery market is relatively small at US$2.6 billion.
- Meituan prioritizes markets based on volume, population density, spending power, and geopolitical relations, with Southeast Asia on its radar for retail and delivery services expansion.
Keeta’s success in Saudi Arabia and moves into the Gulf signal growing Chinese tech platform interest in the region, while its measured approach to Southeast Asia signals significant trade and investment opportunities once infrastructure and political conditions align.
- Monitor Keeta’s Gulf market traction as a benchmark for Chinese platform expansion dynamics.
- Prepare for intensified competition and collaboration opportunities as Keeta targets ASEAN retail and delivery sectors.
- Consider strategic partnerships leveraging Meituan’s ecosystem to capture evolving consumer demand in Gulf and ASEAN markets.
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