Ifwat Irsyaduddin
“My work sits between strategy and storytelling. Design only matters when it helps complex ideas feel human, accessible, and grounded in purpose.”
Ifwat is a creative storyteller and a designer with over a decade of experience shaping ideas into clear, meaningful narratives. His work sits at the intersection of strategy, design, and storytelling, helping complex messages become accessible, human, and purposeful across brands, platforms, and audiences.
He is the founder of Dezigo, a creative company focused on strategic design and visual storytelling, and NUSA, a platform dedicated to telling modern, culturally grounded stories from the Malay community. Across both commercial and cultural work, Ifwat believes in purpose before design, using storytelling as a tool to shape perception, build understanding, and create meaningful connection.
